How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind.
Back when people socialized and mingled at parties, introductory chit-chat was an artform. Sipping your glass of wine and helping yourself to another vol-au-vent, you’d get to know your fellow guests with a series of probing yet inoffensive questions.
“What line of business are you in?”
“Kids go to one of the local schools?”
“Where’s that accent from, do I detect a hint of Spanish / Australian / Canadian / French / German?”
With the introductions over with, you can start discussing something more meaningful.
“I think Dave’s losing his hair.”
“These vol-au-vents are incredible.”
“We’ve won the lottery, but I haven’t told my husband yet.”
Of course, the situation’s completely different with people you already know. With barely a quick “hello” you can immediately skip the pleasantries … Read more