When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started.

Listen To Learn:

  • What’s the structure behind a professional affiliate deal?
  • The incentives you can add to your affiliate deals to make it a ‘sweeter pot’
  • How to properly test an affiliate relationship to make sure you’ll get an ROI

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The decisions you make about your money can have a huge impact on your life. But a recent survey of 2,000 UK adults by investment app Freetrade found that nearly half of them lacked basic financial literacy and couldn’t answer simple questions about personal finance. Here’s what else the Freetrade study found.   

How financially literate are British adults?

The survey covered savings, investments, ISAs and retirement – topics that most of us will come across at some point in our lives. 

Amongst the questions asked, adults were quizzed about what the letters APR and ISA stood for. Just 48% of respondents passed the test overall.

The topic with the highest number of right answers was ISAs with 68% passing this section. Worryingly, retirement was the area where people knew the least with a staggering 80% failing to answer correctly. 

Knowledge was also split down gender and age groups with … Read more

Coinbase, the US crypto exchange that has become a household name in the crypto space, is set to make its stock market debut on Wednesday 14 April via a direct listing. We look at what this means for UK investors, including whether you can buy shares in Coinbase.


What is Coinbase?

Coinbase is a leading cryptocurrency exchange that enables people to trade digital assets like Bitcoin.

The company was founded in 2012 by Brian Armstrong and Fred Ehrsam. It currently has over 56 million verified customers from 32 countries, including the UK.

Coinbase has become a very popular exchange among fans of crypto because of its simplicity, which often makes it the first option for beginners. It’s also very secure.

Ahead of the share listing, the company’s value currently stands at $91.5 billion (£67 billion).

How is Coinbase going public?

Coinbase’s listing comes in the wake of a … Read more

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!

Listen To Learn:

  • What it’s like to hire as a remote agency
  • The importance of helping your employees as say no
  • What to expect from firing a customer and how to figure out if you can afford to let them go

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Spring 21 – Access Custom Metadata Type Records using SOQL and without Using SOQL

Custom metadata types enable you to create your own setup objects whose records are metadata rather than data. These are typically used to define application configurations that need to be migrated from one environment to another, or packaged and installed.

Rather than building apps from data records in custom objects or custom settings, you can create custom metadata types and add metadata records, with all the manageability that comes with metadata: package, deploy, and upgrade. Querying custom metadata records doesn’t count against SOQL limits.


Before Spring 21 release we have the option to access Custom Metadata Type Records only Using SOQL likely below:

//Before Spring 21 Release – to access custom metadata type records using SOQL

List<File_Type_Mapping__mdt> soqlFileTypes= [SELECT Id, DeveloperName, MasterLabel, Label, QualifiedApiName FROM File_Type_Mapping__mdt];
System.debug(‘soqlFileTypes ::’+soqlFileTypes);

for(File_Type_Mapping__mdt fileType : soqlFileTypes) {
System.debug(‘fileType DeveloperName

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