Brand

“The Middle” campaign marks the 10-year anniversary of the “Imported from Detroit” Big Game campaign, recognising and celebrating American ingenuity as seen through the lens of Jeep

Bruce Springsteen and the Jeep brand have joined together to launch the two-minute film “The Middle.” The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. The campaign debuts nearly 10 years to the day from the launch of the “Imported from Detroit” campaign.

Bruce Springsteen was intimately involved in creating “The Middle” and worked closely with longtime director Thom Zimny. He wrote and produced the original score with frequent collaborator Ron Aniello.

Said Jon Landau: “Olivier Francois and I have been discussing ideas for the last 10 years and when he showed us the outline for ‘The Middle,’ our immediate reaction was, ‘Let’s do it.’ Our goal … Read more

Oikos commits 100{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of February profits from the sale of new Pro Product Line to fitness PROs and independent gyms to support the fitness community

The past year has tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing and the fitness pros that help us flex our ugliest #PROFACES – that ugly game face we all make when maxing out on the weight floor or on the field – are struggling. In tandem with its new Super Bowl ad which salutes these fierce #PROFACEs, Oikos PRO is launching Oikos PRO for Pros, a grant programme, to help give independent fitness businesses and trainers the support and strength they need.

The new grant programme was inspired by the brand’s latest product innovation Oikos PRO, which contains 20 grams of high-quality protein per 5.3-ounce serving, and its Super Bowl debut in … Read more

L’Oreal USA’s grant programme supports Black-Owned small businesses and entrepreneurs within the beauty community with one-time grants of US$10k and professional mentorship

L’Oréal USA has recently announced the creation of its Inclusive Beauty Fund, a new grant programme presented in partnership with the NAACP, the largest and most pre-eminent civil rights organisation in the nation.

Through this inaugural round of funding, the company will award 30 one-time grants of US$10k/£7.3k each to Black-owned small businesses, Black entrepreneurs, and professional services in all sectors of the US beauty industry.

As small businesses in America have been hit the hardest by the economic fallout of the pandemic and Black-owned businesses are shutting down twice as fast as others according to NBER, L’Oréal USA teamed up with the NAACP to identify the most promising Black-owned small businesses and entrepreneurs in the beauty industry that are most in need of investment.

“As the leading … Read more

Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great

Being the GOAT, or “Greatest of All Time,” is usually a sports debate amongst friends or talking heads, especially when the best football Sunday of the year rolls around. But especially right here, right now, there’s meaning, hope and optimism to be found in that phrase for all of us. Who better than Guinness – perhaps the greatest pint of all time – and Hall of Famer Joe Montana – definitely one of the greatest quarterbacks of all time – to tell us why?

For the first time in more than a decade, the alcohol brand will air a TV commercial for pro football’s biggest game, starring Montana and raising a hopeful toast to the everyday greatness within us all.

“Being great is about more than the glory or the … Read more

John Cena stars in Mtn Dew’s Super Bowl spot that gives fans the chance to win one million dollars

Mtn Dew will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand’s first permanent flavour offering in more than a decade – in a thirty-second in-game advertisement during Super Bowl LV on 7 February.

The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW twist – highlighted by the opportunity for one lucky fan to cash in on a life-changing prize of US$1/£736k dollars by counting the correct number of bottles appearing in the spot. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavour to fans nationwide.

“This year, we’re bringing our newest flavour, Major Melon, to the Super Bowl and we’re pushing creative boundaries in … Read more