WorkInProgress (WIP) launched an organic and paid digital effort for Mike’s Hard Lemonade on Friday that stars the most recent viral pop cultural star. In its first work for Mike’s Hard Lemonade, WIP incorporated “unreleased footage” from the Kitten Zoom Filter Mishap Lawyer video to illustrate how “a hard day calls for a hard lemonade.” The original video went viral last Tuesday when Texas lawyer Rod Ponton struggled to switch off the adorable baby kitten face filter during the Zoom hearing with a judge and other lawyers.

“I’m here live — I’m not a cat,” he nervously assures the assembled masses at one point, a statement that sounds even funnier when it’s mouthed by a googly-eyed kitten and offers to proceed with the meeting while using the avatar as his assistant troubleshoots the issue.

In Mike’s 17-second video, the camera cuts from the kitty to Ponton sitting at his … Read more

LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices

The LEGO Group has joined the European Commission’s new Green Consumption Pledge pilot initiative – one of the first companies to sign up for this climate action initiative. By joining the pledge, the Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices.

A virtual event was hosted in Brussels, Belgium on 25 January 2021, to announce the Green Consumption Pledge and participation by L’Oréal, Colruyt Group, Decathlon and Renewd, as well as the LEGO Group. VP of Environmental Responsibility at the LEGO Group, Tim Brooks, announced their commitment in a video:

“Businesses need to play a core role in the transition to a low-carbon and circular economy. And we know we can’t do this alone. This is why the LEGO Group are committed to joining … Read more

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break

Vitamin tablet brand Berocca has launched “actionable audio ads” for its Berocca Boost variant, which allow digital radio listeners to interact with them and buy the product via an Amazon Echo smart speaker.

People listening to Global radio stations can use voice commands to ask for more information about the product and ask Alexa, the Amazon voice assistant, to order it directly.

Different versions of the ad will begin running during Global radio ad breaks, such as on Capital or Heart, and are variable by time of day, day of the week and weather.

Brand owner Bayer Consumer Health said the campaign is an industry first and that it is the first FMCG company to use “actionable audio ads” in this way.

MediaCom, the media agency for Berocca … Read more

Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot

US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their first-ever, 30-second big game spot that welcomed gameday babies to the world, like never before.

The new commercial demonstrates what it’s like for babies being brand new to life, assuring them Huggies, the beloved diapers and wipes brand, is there to help navigate the unknowns of babyhood. The commercial signals Huggies’ refreshing take on the diapers and wipes category and its unique supportive role in helping babies and parents through uncharted territory.

“We’re excited to spotlight our celebrity arrivals, new babies born today and every day,” said Rebecca Dunphey, President of Personal Care at Kimberly-Clark North America. “Not only were we first time advertisers, but we’re also proud to be the first brand to feature gameday newborns in our spot! It was an … Read more

BTS turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to “add a little magic” to the world by refreshing and reinvigorating the masses

A fresh new track from Grammy-nominated pop vocal group BTS brings sonic uplift to a new Coca-Cola campaign in Asia.

“Turn Up Your Rhythm” takes viewers – and listeners – on an imaginative, high-energy journey as the soda brand transforms mundane moments like sitting in an office meeting or waiting at a bus stop into danceable experiences.

The BTS cover of X Ambassadors’ 2014 alt-rock hit “Jungle” turns up the rhythm in the brand’s ad campaign with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to “add a little magic” to the world by refreshing and reinvigorating the masses.

The 60-second spot, which will be … Read more