The freelance world is great, but when things get slow it can be challenging to stay creative and positive. During a recent slow period, freelance cinematographer/video editor Chad Weber started filming around Longmont using abstract techniques involving glass elements like prisms in front of the lens. He got the idea to explore this technique after watching the documentary “The Dissident” with cinematographer Jake Swantko.

Chad talks about the project and the continued realities of film production: “During the early months of the pandemic, I was fortunate to have a pretty good workload of editing work. But as months dragged into the fall and winter, things seemed slow to a crawl. No networking events. Little paid work. Only so many tutorials to watch in a day. Anyone else relate?

Creative energy was building up and, with that, sometimes frustration and negativity. I try to find passion projects like these to fill … Read more

SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC — a subsidiary of the world’s leading freezer pop manufacturer, The Jel Sert Company — has signed brand new agency, Good Conduct, as their creative agency of record to launch their innovation.  SLIQ is a new entrant into the emerging alcoholic freezer pop category and aims to make waves with a national launch late spring and summer in 2021. That’s right, alcoholic freezer pops. The classic form of the freezer pops you remember as a kid, now in adult form — with three core products: Vodka, Agave, and Rum.

“We’re excited to be working with Good Conduct to bring the SLIQ brand to life on a national level in a big way. Their mindset of tapping into consumer truth to build brands for long term advocacy versus short term flashes will help establish SLIQ as the … Read more

Fortnight Collective has announced it is expanding its leadership team, naming Adam Chasnow Partner/Chief Creative Officer — a newly-created role for the Colorado-based accelerator.

Chasnow will be charged with leading and developing the agency’s creative team, and Fortnight’s namesake “Collective,” a group of more than 150 creative thought-leaders made up of creative directors, writers, art directors, designers, developers and technologists. He will also provide creative leadership for existing clients and will play an integral role in expanding new client business opportunities globally via the agency’s Boulder and London offices.

“As we embark upon our fifth year, we remain committed to helping brands be better, faster by eliminating overthink and over-preciousness,” said Fortnight Collective’s Founder and CEO, Andy Nathan. “Adam is a proven creative leader who will play a big part in our evolution.”

Chasnow was most recently Executive Creative Director, Co-Lead, Creative, at CPB, where he led the agency’s creative … Read more

WorkInProgress (WIP) has been named creative AOR across the Mike’s Hard Lemonade portfolio. As the #1 hard lemonade for the last two decades, this new partnership will be focused on driving continued growth and building on the iconic status the brands have achieved. WIP will be responsible for campaign development and execution across the three brands that make up the Mike’s portfolio: Mike’s Hard Lemonade, Mike’s HARDER Lemonade, and its latest offering, Mike’s Hard Lemonade Seltzer.

“With the upcoming launch of Mike’s Hard Lemonade Seltzer, we need smart and engaging creative to stand out in what’s become a very crowded market,” said John Shea, the CMO at Mike’s Hard Lemonade. “WIP’s action-based approach will help us successfully launch Mike’s Hard Lemonade Seltzer and allow us to continue to build on the tremendous growth the Mike’s portfolio has experienced.”

The new creative will launch in March and continue throughout the year. … Read more

Creative marketing agency Public Label has announced the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.

Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the U.S. and Canada. In December, Match Marketing Group relaunched as two separate agencies — Public Label and Match Retail — following an extensive overhaul and modernization of the agency’s unique expertise and offerings.]

“We’re thrilled to welcome someone with Stephanie’s talent and pedigree to the team. Her experience and intelligence are obvious, but it’s her passion, curiosity and personal character that make her stand out from the pack,” said Cohen. “She’s a perfect fit for Public Label’s culture, and we’re already learning from her since she’s been on board.”

A seasoned marketing leader with a passion for … Read more