Image credit: Melissa Hill Dees snags a screenshot of the community from the Diversity Equity & Inclusion Mini Sprint in July, 2020, @melissahilldees.

The HubCap is an overview of the top 10 highlights from the online community, the Power of Us Hub, including product updates, best practices, events, and conversations. The goal of the HubCap is to share content that helps you meet your goals, engage with the community, and achieve more with Salesforce. Let’s review July’s top highlights from the community and look at what’s coming up in August.

1. New Product Resources in the Power of Us Hub

New product documentation resources, including groups, topics, and documentation, are now available in the Hub! Check out the newest resources for the Outbound Funds Module, Grants Management, and Elevate.

2. Highlights of the Summer ‘20 Release Resources

Stay in the loop on … Read more

I’ve always considered investment trusts to be among the very best long-term defensive investments. There’s a couple of key reasons.

One is that, unlike handing over money to typical fund managers, there’s no conflict of interest. Fund managers are answerable to their bosses, to the companies they work for. They’re there to maximise the size of the slice taken by the company’s owners. But when they’re working for investment trusts, that’s you, me, the people who stump up the cash. When we invest by buying shares in an investment trust, we become the owners.

The other key thing I like about investment trusts is the way they’re allowed to handle dividends. Cash on the books can be accumulated during good spells and is handed out as extra during tougher years. And experience shows that the top trusts manage their cash flow and their dividends in a conservative and sustainable way.… Read more


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B2B Marketing Rules Covid-19
I was supposed to go to an Alanis Morissette concert this July. When the pandemic hit hard in March, I wasn’t ready to cancel my ticket yet. Surely,
surely we would have it sorted in time for an outdoor concert four months from now. I held out hope. Then, in June, she rescheduled for July, 2021. And now I’m wondering if that will be enough time.

Isn’t it ironic? 

Don’t you think?

All of which to say: This pandemic has been around for longer than we thought it would, and is looking to linger far longer than we would like. What seemed like a brief, surreal interlude to be gotten through has now become a reality to live with, at least for the time being.

As B2B marketers, we need to reassess how we are adapting our marketing to our buyers’ current situation. We’re no longer scrambling to cobble together Read more

By: Patrik Maltusch, Head of IT Architecture, Aalto University

For some higher education institutions, a digital transformation journey is an overwhelming challenge. For me and my team at Aalto University in Finland, we view it as an opportunity to transform operations across our campus.

We had two questions to answer to begin the journey: where do we go and how do we get there? Above all, we kept our primary focus on what we stood to gain at the end of our digital transformation journey.

Digital transformation was a natural step to better supporting students.

The Digital Imperative

The imperative for change became a strategic priority for senior leadership at Aalto as legacy systems, poor data collection, and lack of cohesion across the institution was proving to impact the experience we wanted to provide our students.

There’s always a moment that serves as the catalyst for change. That moment for … Read more