The Royal Dutch Shell (LSE: RDSB) share price has declined around 29% over the last 12 months. I reckon much of the decline has to do with the change in hydrocarbon demand. In 2020, oil demand fell sharply as the pandemic curtailed economic activity in many places around the world. Many investors worry the increasing number of electric vehicles will also reduce petrol demand in the future. Given that Royal Dutch Shell depends on hydrocarbons for much of its sales, the RDSB share price hasn’t done very well. It isn’t all bad news, however. The RDSB share price has gained some momentum since October.

Here I weigh the upside and the downside on Royal Dutch Shell, and what I’d do at the present RDS share price.

Optimistic and pessimistic take

Given the current RDSB share price, the optimists think the stock is attractive if Brent oil hovers around $60 per … Read more

Content Writer Drafting Copy on Laptop

“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” – Homer Simpson

Homer might be right, generally speaking. But I still maintain that good, accurate, timely statistics from trusted sources can serve as vital guideposts and benchmarking tools, especially when it comes to business strategy.

This certainly applies in my own corner of the business world: the fast-changing and critically important field of B2B content marketing.

Trends in content marketing tend to reflect broader truths, since we’re talking about the ways in which companies and customers interact and communicate. Because of this, I like to keep a close eye on new research and data as it surfaces, filing away nuggets that strike me as especially telling.

Today, I’ll share six new B2B content marketing statistics that everyone should know.

6 Eye-Opening B2B Content Marketing Statistics for 2021

These stats highlight many … Read more

The likes of Tesco, Sainsbury’s and Morrisons have long accepted American Express for payment. Early in 2019, Lidl joined the bandwagon and began accepting Amex.

Today, you won’t be denied the opportunity to use your card in any of Britain’s top supermarkets!

In addition to the aforementioned grocers, Aldi and Asda are official American Express partners, as well as Amazon Fresh.

And that’s just the As. Cardholders can earn rewards at Co-Op, Iceland, Ocado and Waitrose, too.

There’s no doubt to me that we’re in the midst of a Supermarket War. Only recently, Sainsbury’s followed Tesco’s lead in launching an Aldi price-match scheme.

But now Aldi has opened itself up to a new audience: savvy shoppers who like to collect points on their American Express card during their food shops.

I believe we consumers are the real winners here. Those of us who are fortunate to be able … Read more

When most people hear the name Rolls-Royce (LSE:RR), they think of Rolls-Royce Motors and the ultra luxury vehicles. Yet Rolls-Royce doesn’t own the Rolls-Royce Motors brand name. Bayerische Motoren Werke (BMW) does. Rather than the car market, what’s actually more relevant to the Rolls-Royce share price is the aviation market.

In pre-pandemic 2019, for example, RR’s civil aerospace division alone accounted for 51% of its underlying sales. When the aviation market didn’t do well last year due to the pandemic, the company’s fundamentals significantly worsened. Due to the headwinds in civil aviation and other factors, the Rolls-Royce share price has fallen over 60% in the last 12 months when taking into account the rights issue last year.

Given the aircraft industry’s importance to Rolls-Royce, here’s why I’d follow electric aircraft startup Archer Aviation, and its associated special purpose acquisition company (SPAC).

What’s Archer Aviation?

I think Archer Aviation’s success could … Read more

You can buy a cheap blender for less than £50, which is a fraction of the price of a Vitamix. So is a Vitamix worth it?

Devotees of clean eating will tell you that a kitchen is incomplete without a Vitamix blender. Not only are Vitamix blenders durable and efficient, but they have also become synonymous with a healthy diet and lifestyle.  

  • A Vitamix Explorian retails from £349.00.
  • The Vitamix Ascent series is priced between £449.00 and £675.00.
  • Models for professional kitchens are sold for thousands of pounds.

Vitamix competitor brands include Nutribullet and Ninja. Top machines in their ranges are priced between £100 and £150.

Is a Vitamix better than a regular blender?

There are many reviews on the web comparing different models and makes. Vitamix blenders come out on top time and time again for three main reasons:

  • Reliability. Vitamix blenders are powerful and constructed from sturdy materials.
Read more