Advertising Agency

The campaign is an extension of Kia Motors “Accelerate The Good” charitable initiatives which include college scholarships, homeless youth assistance, and pandemic relief

As America readies for the action of the field this Sunday, Kia Motors America has announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic.

After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, the company will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programmes across the country.

The first high school recipient is Woodrow Wilson High School in Camden, NJ With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programmes will be added … Read more

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay’s new campaign

Lay’s premieres a new global campaign centred on uniting and bringing joy to people around the world through football. The 2021 effort in support of the brand’s largest global platform – Men’s UEFA Champions League and UEFA Women’s football – leads with the very best in players, sport, and of course, snacks.

With this season’s fans viewing matches in living rooms versus stadiums, Lay’s looks to bring match-day excitement and comradery home with new creative featuring six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens.

The heart of the programme, “Apartment Arena,” sees Messi and Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together – but apart – from their balconies. Triggered by the irresistible sound … Read more

IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030

In 2019, IKEA announced the goal to convert all virgin polyester into recycled textile products by the end of 2020. Replacing all virgin polyester with recycled is an important step on the way to transforming into a circular business and fulfilling the goal to use only recycled or renewable materials by 2030.

With the milestone of having reached 90{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} for textile products in 2020, the company will accelerate the transformation towards the aim of only using recycled polyester throughout the product range.

At the end of 2020, IKEA converted approximately 100 000 metric tonnes from virgin polyester to recycled within textile products. These volumes put IKEA as one of the industry leaders in converting virgin to recycled polyester in terms of volume.

“We knew that ending our dependency on virgin … Read more

IKEA announces agenda to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways

The IKEA business has for many years been committed to using its size and reach to eliminate forest degradation and deforestation around the world.

A new forest agenda for 2030 is announced as a way to ramp up the work to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways – as the pressure on the world’s forests continues to grow.

The company has now reached the goal of the more sustainable source that was set out to be achieved by 2020, and today more than 98{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of the wood used for IKEA products is either FSC-certified or recycled.

The Forest Positive Agenda for 2030 includes taking the lead and making responsible forest management the norm across the world, going beyond the wood … Read more