Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot
US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their first-ever, 30-second big game spot that welcomed gameday babies to the world, like never before.
The new commercial demonstrates what it’s like for babies being brand new to life, assuring them Huggies, the beloved diapers and wipes brand, is there to help navigate the unknowns of babyhood. The commercial signals Huggies’ refreshing take on the diapers and wipes category and its unique supportive role in helping babies and parents through uncharted territory.
“We’re excited to spotlight our celebrity arrivals, new babies born today and every day,” said Rebecca Dunphey, President of Personal Care at Kimberly-Clark North America. “Not only were we first time advertisers, but we’re also proud to be the first brand to feature gameday newborns in our spot! It was an … Read more