Allianz Direct’s campaign is spearheaded by MullenLowe Alfred in collaboration with Usain Bolt

In January this year, the insurance company, Allianz Direct and Amsterdam agency, MullenLowe Alfred, launched a commercial in which the fastest man of earth ditched the slowest driver on earth for a car of his own and (naturally) wanted the quick insurance sign-up of Allianz Direct. The commercials simple humour and very famous star, Usain Bolt, combined to make the campaign enormously successful.

The collaboration was so successful that a new campaign has launched. This time the fastest man on earth is meant to be cultivating slowness in a yoga retreat. But learning to reflect quietly only makes him worry about his home insurance. This commercial’s hugely relatable humour highlights the value of Allianz Direct home insurance.

Like so many others, the production of the commercial was faced with the challenges of the Covid-19 … Read more

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The Social Windows initiative is part of the Coca-Cola #OpenLikeNeverBefore creative platform to support hard-hit hotels, cafes and restaurants reopening after a long hiatus

Coca-Cola Switzerland has partnered with the Social Windows project – a collective of communications and event planning who came together at the onset of the pandemic to build protective panels for local businesses – to help the struggling foodservice sector get back on its feet.

When restaurants across Switzerland reopened in May after an eight-week shutdown triggered by the coronavirus outbreak, operators faced a potentially business-crippling challenge. Federal safety regulations required tables to be 1.5 meters apart, which meant most eateries were looking at a 60{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} reduction in seating capacity unless they installed partitions between tables (which would bypass the spacing requirement).

Social Windows builds transparent, lightweight panels with plexiglass, wood and metal – elevated and stabilised by attached stands – to be positioned between tables, … Read more

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New Kelloggs Minecraft creeper crunch cereal brings beloved video game to the breakfast table

Minecraft players know and love the limitless possibilities of building, mining and exploring, and now they can experience Minecraft’s ever-changing landscape with a brand-new platform: breakfast. For the first time, Minecraft is bringing its wildly popular game to cereal with Kelloggs Minecraft Creeper Crunch Cereal.

The new, limited-edition cereal features cinnamon-flavoured bites and green squares of “Creeper Bit” marshmallows that evoke Minecraft’s famously pixelated block look, so each delectable spoonful brings the dynamic world of Minecraft to life. Every box of the cereal brand’s Minecraft Creeper Crunch Cereal includes a code that unlocks one of 10 unique in-game clothing items, typically only available by purchase, allowing the Minecraft community to customise their characters head-to-toe with capes, jackets and more.

“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said … Read more