Allianz Direct’s campaign is spearheaded by MullenLowe Alfred in collaboration with Usain Bolt
In January this year, the insurance company, Allianz Direct and Amsterdam agency, MullenLowe Alfred, launched a commercial in which the fastest man of earth ditched the slowest driver on earth for a car of his own and (naturally) wanted the quick insurance sign-up of Allianz Direct. The commercials simple humour and very famous star, Usain Bolt, combined to make the campaign enormously successful.
The collaboration was so successful that a new campaign has launched. This time the fastest man on earth is meant to be cultivating slowness in a yoga retreat. But learning to reflect quietly only makes him worry about his home insurance. This commercial’s hugely relatable humour highlights the value of Allianz Direct home insurance.
Like so many others, the production of the commercial was faced with the challenges of the Covid-19 … Read more