Desperados latest ad campaign provides a platform for eight emerging graphic artists to shine on a global stage
Alcohol brand, Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer – with a kick of the unexpected that goes beyond the obvious.
In this latest wild experiment, Desperados is joining forces with eight emerging graphic designers, painters, photographers and illustrators – creating the Desperados Design Collective – to develop its latest advertising campaign, providing a platform for their talent to shine on a global stage.
Budding artists that feature in the Desperados Design Collective have been given a once-in-a-lifetime mentorship opportunity with world-renowned designer, Kate Moross, drawing on their experience and creativity to inspire the group to defy expectations in the work they’ve produced. Creative output from the group will appear throughout Desperados’ digital advertising and first-ever AR OOH experience in 2021.
“As … Read more