Advertisement

Desperados latest ad campaign provides a platform for eight emerging graphic artists to shine on a global stage

Alcohol brand, Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer – with a kick of the unexpected that goes beyond the obvious.

In this latest wild experiment, Desperados is joining forces with eight emerging graphic designers, painters, photographers and illustrators – creating the Desperados Design Collective – to develop its latest advertising campaign, providing a platform for their talent to shine on a global stage.

Budding artists that feature in the Desperados Design Collective have been given a once-in-a-lifetime mentorship opportunity with world-renowned designer, Kate Moross, drawing on their experience and creativity to inspire the group to defy expectations in the work they’ve produced. Creative output from the group will appear throughout Desperados’ digital advertising and first-ever AR OOH experience in 2021.

“As … Read more

Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good

This Spring, Gap, clothing brand, continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good.

Acting on the shared values of inclusion, diversity, sustainability and community, these groundbreakers are changing the paradigm, propelling a real shift in how we show up, represent, listen and learn across generations. Through founding ideals and creative expression, Generation Good inspires the good in all of us, working together for a brighter future.

“Gap was founded with the mission to do more than sell clothes,” says Mary Alderete, global head of Gap marketing. “Generation Good reflects this idea that we can all be our true selves and move things forward by being a … Read more

Knorr’s campaign asks viewers to swap one ingredient in their routine meals for nutritious food that is better for the planet

Unilever food brand Knorr has launched a global campaign encouraging people to change the world by changing what’s on their plates.

“Eat for good”, created by an Interpublic team of agencies including MullenLowe Group, Golin, R/GA and ITB, targets so-called “eativists” – people who believe food can be a force for change and consciously choose food that is good for themselves and the planet.

Coinciding with World Eat for Good Day today (Friday), the campaign asks viewers to swap one ingredient in their routine meals for nutritious food that is better for the planet.

It launches with a film, called “Eativists”, that features real people who are passionate about making an impact on the world through the food they eat.

It was created by Global Creative … Read more

The TAZO Tree Corps will launch Spring 2021 and work to help combat climate change in the most impacted communities across the country

TAZO brand has announced its commitment to fight for climate justice, in partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organisation American Forests.

Together, they are launching the TAZO Tree Corps: a paid, locally hired workforce that will use tree planting and maintenance to help combat climate change and create new jobs in economically disadvantaged neighbourhoods and communities of colour – because trees have the power to transform neighbourhoods.

Across the US, trees absorb 17.4 million tons of air pollutants, and in addition to making a community greener and cooler, trees can increase air and water quality, improve mental health, lower energy costs and lead to more overall economic opportunity.

For decades, Black, Indigenous and People of Color (BIPOC) communities nationwide have been … Read more

Anheuser-Busch’s partnership promotes proper recycling of personal protective equipment

Brewers Collective, the craft business unit of Anheuser-Busch, announced a national partnership with innovative recycling company TerraCycle to promote the proper recycling of personal protective equipment (PPE).

Brewers Collective has installed TerraCycle Zero Waste Boxes specially intended for single-use masks and gloves, at 18 craft breweries across the US Once the boxes are filled, they will be returned to TerraCycle for recycling.

The collected PPE will be cleaned, melted, and processed into a raw material that can be used to make new products, such as composite decking, outdoor furniture, and reusable shipping pallets.

The decision to focus on PPE recycling emerged from the continued widespread public use of protective equipment due to the COVID-19 pandemic. In 2020, Johns Hopkins University estimated that the US was using an average of 45 million masks per day, most of which are not … Read more