The partnership launches the stylish and aspirational alcohol-free beer brand Peroni Libera 0.0% on a global scale
The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol-free beer choice and comes as the Aston Martin Cognizant Formula One team prepares to make its highly anticipated return to Formula One after more than 60 years.
Peroni Libera 0.0% will take centre stage in the partnership, bringing the alcohol-free product to a passionate global audience. Peroni Libera 0.0% will be served at prestigious events across the global Formula One calendar including in the Aston Martin Cognizant Formula One Team motorhome at every Grand Prix and across a number of stylish city centre activations aimed at engaging new and current consumers.
The partnership plays a key role in the ambitions of the Peroni brand’s parent company, Asahi Europe & International, to have a 20% share of … Read more