The partnership launches the stylish and aspirational alcohol-free beer brand Peroni Libera 0.0% on a global scale

The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol-free beer choice and comes as the Aston Martin Cognizant Formula One team prepares to make its highly anticipated return to Formula One after more than 60 years.

Peroni Libera 0.0% will take centre stage in the partnership, bringing the alcohol-free product to a passionate global audience. Peroni Libera 0.0% will be served at prestigious events across the global Formula One calendar including in the Aston Martin Cognizant Formula One Team motorhome at every Grand Prix and across a number of stylish city centre activations aimed at engaging new and current consumers.

The partnership plays a key role in the ambitions of the Peroni brand’s parent company, Asahi Europe & International, to have a 20% share of … Read more

“Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals

An interpretation of a classical Japanese meditation garden is the winner of the second UX Art Car design competition. “Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals.

The striking monochrome work won the popular vote among six artists’ submissions presented by the automotive brand on its customer website. The art car will shortly make its debut at an exclusive media event, hosted by Lexus Spain.

The images of the car were created in the courtyard of Club Alma in Madrid and capture the exceptional detail in the piece. Clap Studio – artists Jordi Iranzo and Angela Montagud – completed their work within a month, inspired by the UX’s key … Read more

Creative marketing agency Public Label has announced the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.

Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the U.S. and Canada. In December, Match Marketing Group relaunched as two separate agencies — Public Label and Match Retail — following an extensive overhaul and modernization of the agency’s unique expertise and offerings.]

“We’re thrilled to welcome someone with Stephanie’s talent and pedigree to the team. Her experience and intelligence are obvious, but it’s her passion, curiosity and personal character that make her stand out from the pack,” said Cohen. “She’s a perfect fit for Public Label’s culture, and we’re already learning from her since she’s been on board.”

A seasoned marketing leader with a passion for … Read more

Desperados latest ad campaign provides a platform for eight emerging graphic artists to shine on a global stage

Alcohol brand, Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer – with a kick of the unexpected that goes beyond the obvious.

In this latest wild experiment, Desperados is joining forces with eight emerging graphic designers, painters, photographers and illustrators – creating the Desperados Design Collective – to develop its latest advertising campaign, providing a platform for their talent to shine on a global stage.

Budding artists that feature in the Desperados Design Collective have been given a once-in-a-lifetime mentorship opportunity with world-renowned designer, Kate Moross, drawing on their experience and creativity to inspire the group to defy expectations in the work they’ve produced. Creative output from the group will appear throughout Desperados’ digital advertising and first-ever AR OOH experience in 2021.

“As … Read more

Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good

This Spring, Gap, clothing brand, continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good.

Acting on the shared values of inclusion, diversity, sustainability and community, these groundbreakers are changing the paradigm, propelling a real shift in how we show up, represent, listen and learn across generations. Through founding ideals and creative expression, Generation Good inspires the good in all of us, working together for a brighter future.

“Gap was founded with the mission to do more than sell clothes,” says Mary Alderete, global head of Gap marketing. “Generation Good reflects this idea that we can all be our true selves and move things forward by being a … Read more