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In his first beer partnership, Rafael Nadal will represent Amstel ULTRA and Amstel 0.0 over the next three years, as the brands expand into new markets globally

Amstel ULTRA, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA and Amstel 0.0.

The three-year deal which marks Nadal’s first partnership with a beer brand will see the tennis star support the continued expansion of the Amstel brands into new markets globally, helping to create more choice for consumers and allowing them to find a beer that fits their active and balanced lifestyles.

The partnership, through to 2024, will see Amstel ULTRA and Amstel 0.0 feature, Rafael Nadal, in a variety of global marketing activities to launch in the coming months, with the creative set to focus on how Amstel’s lifestyle range fits with his … Read more

A new energy storage project marks the next frontier of Apple’s efforts to become carbon neutral for its supply chain and products by 2030

Apple has recently announced over 110 of its manufacturing partners around the world are moving to 100 percent renewable energy for their Apple production, with nearly 8 gigawatts of planned clean energy set to come online. Once completed, these commitments will avoid over 15 million metric tons of CO2e annually — the equivalent of taking more than 3.4 million cars off the road each year.

Additionally, the company is investing directly in renewable energy projects to cover a portion of upstream emissions, as well as a major energy storage project in California to pilot new solutions for renewable infrastructure.

“We are firmly committed to helping our suppliers become carbon neutral by 2030 and are thrilled that companies who’ve joined us span industries and countries around the … Read more

OPPO and football superstar Mohamed Salah invite consumers in the UAE to reflect on the ‘spirit of Ramadan’ with a #CaptureTheSpirit creative video campaign

As millions of people around the world mark the Holy month of Ramadan, global technology brand, OPPO, and football superstar Mohamed Salah invite consumers in the UAE to reflect on the ‘spirit of Ramadan’ with a #CaptureTheSpirit creative video campaign. Appearing in a TV commercial, Mo Salah – the global football legend of the Arabs – reminisces about what he misses most about Ramadan back home.

For people who are away from their homes and loved ones this Ramadan, OPPO’s latest smartphone, Reno5 Pro 5G, enables users to stay connected with its industry-leading imaging technology, easy to share photography features, 5G ultra-connectivity, and quick power refills with super-fast charging.

Giving UAE consumers an opportunity to win the latest OPPO devices as well as get … Read more

Old Navy aims to eliminate the use of plastic shopping bags in the US and Canada stores by 2023

Old Navy has announced the elimination of plastic shopping bags in the US and Canada stores by 2023, alongside other plastic reduction commitments aimed at creating a greener, cleaner future for the next generation.

The brand will also invest in a new wave of earth-minded changemakers in honour of the 51st anniversary of Earth Day. In partnership with 11-year-old Next Gen leader Ryan Hickman of Ryan’s Recycling Company, Old Navy will fund 51 GoFundMe fundraisers from young advocates leading environmental progress in their communities until the end of 2021.

Alongside its own sustainability efforts, Old Navy wants to encourage the next generation of innovative, eco-conscious activists to #imagineabetterfuture. The brand is naming “Recycle Ryan” Hickman as Old Navy’s Head of FUNcycling and investing in Project 3R, Ryan’s nonprofit organization dedicated to … Read more

Victoria’s Secret’s campaign celebrates mothers and the strength and love they radiate everyday

In honour of Mother’s Day, Victoria’s Secret unveils its latest campaign celebrating mothers and the strength and love they radiate every day.

The black and white imagery was lensed by renowned photographer Cass Bird featuring Grace Elizabeth and her husband Nicolas Krause; Helena Christensen and her son Mingus Reedus; Mayowa Nicholas and her mother Temmy; and Sabina Karlsson with her husband Ricky Jackson and son Zion. The campaign captures the beauty, authenticity and emotional connection between those photographed highlighting many stages of motherhood.

The brand is the ultimate Mother’s Day gifting destination to make moms feel special this holiday. Featured throughout the campaign are cozy, casual and luxe Victoria’s Secret products for every mom including lace and satin sleep, cotton pajamas, robes, slippers, leggings, fleece sets, beauty and more.

This Mother’s Day, Victoria’s Secret is once again … Read more