One AIM stock that’s had a great run recently is Cerillion (LSE: CER), the billing, charging, and customer relationship management software solutions provider. Since I listed the company as my top micro-cap stock for November, its share price has risen 93%. Meanwhile, over the last 12 months, the stock has jumped 133%.

I looked at Cerillion on a few occasions last year, and was always impressed by the stock. However, I never bought it for my own portfolio. It’s fair to say I’m now kicking myself. Is it too late for me to buy? Let’s take another look at the investment case.

Cerillion: strong growth in H1

Earlier this week, Cerillion posted a half-year trading update for the period ended 31 March. And the numbers were very impressive, exceeding management’s expectations.

For the period, revenue is expected to total around £12.8m, a 25% increase on the same period … Read more

Attribution has always been a mystery in marketing, but with the newest iOS14 changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

  • What it means to triangulate your data
  • Choosing your attribution model
  • The importance of moving away from constantly checking your account (and why it will save your sanity!)

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Sales teams manage a lot of different factors these days. Some are new, fresh challenges, and some old, but all part of a pretty delicate balancing act they’ve got to keep afloat to make the sale. But they’re not alone in this “battle” — marketing should be fighting right alongside them, with just as much of a stake in each sale.

It’s tough, though, when each team has their own set of concerns and issues. The ultimate goal could be lost in the daily duties, and even more so when they don’t understand the other’s needs.

No one wins in a silo, so that’s why it’s important for marketing to support sales in any way they can.

Here are six things you as a marketer can do to help:

1. Eavesdrop on Your Sales Team

What’s your sales team hearing every day? What objections and concerns do prospects have, … Read more

OPPO and football superstar Mohamed Salah invite consumers in the UAE to reflect on the ‘spirit of Ramadan’ with a #CaptureTheSpirit creative video campaign

As millions of people around the world mark the Holy month of Ramadan, global technology brand, OPPO, and football superstar Mohamed Salah invite consumers in the UAE to reflect on the ‘spirit of Ramadan’ with a #CaptureTheSpirit creative video campaign. Appearing in a TV commercial, Mo Salah – the global football legend of the Arabs – reminisces about what he misses most about Ramadan back home.

For people who are away from their homes and loved ones this Ramadan, OPPO’s latest smartphone, Reno5 Pro 5G, enables users to stay connected with its industry-leading imaging technology, easy to share photography features, 5G ultra-connectivity, and quick power refills with super-fast charging.

Giving UAE consumers an opportunity to win the latest OPPO devices as well as get … Read more

When I talk with nonprofit leaders about digital transformation, I get responses that range from excitement and optimism to skepticism and overwhelm. Even the leaders who are eager to reimagine the way their organizations work aren’t sure how to determine how far they’ve progressed on their path to transformation — and how much more lies ahead.

It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Research shows that nonprofits that have worked through a digital transformation process are fast, agile, and resilient. They can work quickly to collect and learn from data. Their systems and processes help them pivot when an unexpected turn of events (a global pandemic or a tidal wave of social activism, for example) turns their operations upside-down. They’re flexible enough to pursue multiple paths to impact, … Read more