What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed. And having an effective brand positioning statement can make your marketing much easier.
What is a brand positioning statement?
A brand positioning statement describes what your business does and what makes you different to those you serve. It should highlight the way we want customers to think and feel about our business through their experience with us. It is an internal statement that guides your business decisions based on how you want to be perceived within the market.
Your brand positioning is the underlying strategic statement that is central to every marketing campaign. It will help you to create messages that establish value in the minds of your … Read more