Virtual summits have become a digital marketing trend now. Almost 70% of marketers use them to complement their in-person promotional events — and for good reason.

Virtual summits are among the most affordable and rapid methods for generating boatloads of traffic, leads, and conversions for any industry.

If you’re considering leveraging virtual summits to bolster your business performance, check out this guide where I lay down the essentials, benefits, networking tips, and FAQs about this strategic event.

Virtual summit meaning

A virtual summit is a synergetic online activity featuring a collection of back-to-back expert discussions concentrated usually on a specific niche or theme.

It is one where you organize a series of webinars and interviews with credible people and that you launch over many days.

It is an online, multi-session event. You can apply several variations to its program flow and access vis-a-vis attendance pricing (e.g., free, freemium, paid-to-join).

They … Read more

In his first beer partnership, Rafael Nadal will represent Amstel ULTRA and Amstel 0.0 over the next three years, as the brands expand into new markets globally

Amstel ULTRA, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA and Amstel 0.0.

The three-year deal which marks Nadal’s first partnership with a beer brand will see the tennis star support the continued expansion of the Amstel brands into new markets globally, helping to create more choice for consumers and allowing them to find a beer that fits their active and balanced lifestyles.

The partnership, through to 2024, will see Amstel ULTRA and Amstel 0.0 feature, Rafael Nadal, in a variety of global marketing activities to launch in the coming months, with the creative set to focus on how Amstel’s lifestyle range fits with his … Read more

By: Devi Thomas, VP of Marketing Communications at Salesforce.org and Amy Goddard, Manager of Marketing Communications at Salesforce.org

Prior to the pandemic, podcasts kept many of us sane during our daily commutes. As social distancing left those of us non-banana bread bakers searching for entertainment, podcasts came to the rescue even more — with a 42% increase in listens globally.  

The reason? Audio-based entertainment is flexible. You can listen on the go rather than being tethered to a screen, which is a welcomed relief as digital fatigue continues to grow. During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. The only thing that could make it better in many cases would be the ability to interact.

Enter: Clubhouse. 

Clubhouse is an audio-based social media platform that is gaining significant attention. It may seem strange Read more

The wave of new companies coming to the market continues apace. The latest new-stock-on-the-UK-block is re-commerce business musicMagpie. Trading of its shares began today on the (junior) AIM market of the London Stock Exchange. As someone who only very recently used its services and loves small-cap stocks, I’m keen to look into the investment case for the company. Should I buy MMAG shares today?

What is musicMagpie?

Founded in 2007, musicMagpie is a dream for anyone who likes to declutter. It specialises in “refurbished consumer technology“. It takes the stuff we no longer want — including smartphones, video games consoles, CDs and DVDs — and then sells it on. Previous owners get some fuss-free cash for their unwanted things and the company pockets the (often sizeable) difference between what it pays to acquire them and what it goes on to sell them for.

Thanks to the multiple … Read more

A new energy storage project marks the next frontier of Apple’s efforts to become carbon neutral for its supply chain and products by 2030

Apple has recently announced over 110 of its manufacturing partners around the world are moving to 100 percent renewable energy for their Apple production, with nearly 8 gigawatts of planned clean energy set to come online. Once completed, these commitments will avoid over 15 million metric tons of CO2e annually — the equivalent of taking more than 3.4 million cars off the road each year.

Additionally, the company is investing directly in renewable energy projects to cover a portion of upstream emissions, as well as a major energy storage project in California to pilot new solutions for renewable infrastructure.

“We are firmly committed to helping our suppliers become carbon neutral by 2030 and are thrilled that companies who’ve joined us span industries and countries around the … Read more