It’s hard to understate the buzz around Clubhouse, the social media startup that reached a reported $100 million valuation when it had just 1,500 users.

Now some nine months after its launch, the company revealed over the weekend that it had raised another round of funding led again by Andreessen Horowitz’s Andrew Chen. While the company did not disclose a valuation, a source familiar with the matter says the company is now valued at $1 billion even though it has yet to post a revenue. The Information previously reported that the company had received interest to raise at the unicorn status.

Free to all users and currently operating without ads, Clubhouse currently boasts an estimated 2 million weekly active users on the back of its voice-based chatrooms. With the additional funding, the company says it plans to create an Android app, start a program that allows creators to get … Read more

In the marketing community, Twitter is often undervalued.

Twitter’s platform doesn’t necessarily fit with conventional marketing. As robust of an ad platform as other social media sites like Facebook, YouTube, and Instagram are, Twitter is built entirely different. The lesser emphasis on paid media, the character limit for tweets, and the short content lifespan makes even your best tweets come and go in only a few hours. On the surface, it’s understandable why some marketers look at Twitter and say, “this isn’t worth my time.”

But the truth of the matter is that they are probably using Twitter wrong.

Just because Twitter isn’t as straightforward as Facebook, Instagram, and other social media platforms doesn’t mean it’s not worth your time. On the contrary, there’s a lot of specialized marketing that you can do on Twitter that can’t be replicated anywhere else.

While other social media platforms flaunt their built-in … Read more

7 SEO Strategies to Optimize Your Local Business Website

In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support small businesses.

The Retail Council of Canada’s (RCC) found that 90{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of Canadians intended to shop local during the 2020 holiday seasons, and 83{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} preferred to purchase items that were also made in Canada.

Now that we’re past the holiday season, it’s important for small business owners to look ahead and think about ways to keep promoting themselves locally in 2021.

It’s so crucial to focus your marketing efforts on getting local website traffic if you run a store-front business or offer a service that is within a specific geographic area.

Fortunately, there are a number of things you can do to … Read more

Knorr aims to rekindle the magic of traditional home-cooked Vietnamese Tet delicacies nationwide as a way to lift the family spirit

To celebrate Vietnamese Lunar New Year (Tet) after a difficult 2020, Unilever food brand Knorr wanted to rekindle the magic of traditional home-cooked Vietnamese Tet delicacies nationwide as a way to lift the family spirit.

To do this, MullenLowe Mishra and Knorr Vietnam collaborated to conceptualise and produce an emotive music video led social campaign centred around Tet food moments, featuring top-grossing Vietnamese pop singer Truc Nhan as the young son coming home and Thanh Thuy, a prolific local actor as his mother. It is directed by the award-winning, Forbes 30-under-30 Vietnamese music video director Kawaii.

Knorr’s 2021 slice-of-life Tet story centres around the bond between parents and grown-up children in an average rural Vietnam family, set in the context of economic hardship of the covid year. The story … Read more

The value of the Kier (LSE: KIE) share price has fallen dramatically over the past five years. Since the beginning of 2016, shares in the group have fallen by around 93{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}

However, the group’s latest trading update suggests it’s made substantial progress rectifying historical issues. As such, I’ve recently been taking a closer look at this construction business.

Thoughts on the Kier share price

Whenever I stumble across a business I think looks cheap and might be candidate for my portfolio, I always try to understand why the stock has acted in the way it has. 

Concerning Kier, I can understand why investors have avoided the business over the past few years. Since 2016, the group’s profitability has collapsed. And, within the last three years, the organisation has had to ask shareholders for £250m to keep the lights on. The company also eliminated its dividend to investors. 

I tend … Read more