2020 was a terrible year for Rolls-Royce (LSE:RR). 

While management had previously expected RR to generate free cash flow (FCF) of at least £1bn, the pandemic changed everything. Due to the coronavirus, the number of flying hours in civil aviation dropped sharply. Management now expects negative FCF of £4.2bn for 2020. Given the cash outflow, Rolls-Royce has had to issue more shares through a rights offering. The company also expects to end 2020 with net debt of between £1.5bn and £2bn when excluding lease liabilities. 

With that said, the future could be better than the past. 

While 2020 has been terrible, I nevertheless think 2021 will be better thanks to the development and rollout of vaccines. Pfizer’s vaccine has already been approved in both the US and UK and many other vaccine candidates look promising. 

With the arrival of a new year, here’s what I think is next for Read more

The U.S. Chamber of Commerce is threatening to withhold campaign funds from politicians who railed against approval of Joe Biden’s election victory, but it wouldn’t identify which ones, nor did it call for the ouster of President Donald Trump after last week’s insurrection at the Capitol.

The chamber, among the most powerful business groups in Washington, on Tuesday echoed much of corporate America, which has started to reject the violence and false claims of election fraud put forth by Trump and his allies.

Yet many business leaders have been cautious in their rebukes to not fully alienate Trump’s supporters, even though the president and other Republican leaders inspired the mob that invaded the building and killed a police officer. Four others, including one of the rioters who was shot by authorities, also died.

Chamber CEO Thomas Donohue said he didn’t think the invasion was a “full coup” attempt, but said … Read more

It might seem weird, but marketing teams used to measure their success on lead generation. They would analyze where leads came from, how qualified they were, and whether or not they became customers as a part of some weird calculation of bringing in more leads as cheap as possible. Crazy, right?

Now let’s skip ahead to the present (and future) with an account-based strategy. If leads are now not the main goal for your marketing and sales team, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? We’re so glad you asked.

First let’s look at what a basic funnel looks like for account-based teams (a more in-depth overview can be found here). This funnel might be a little more complicated or nuanced for your particular business, but this should be foundationally similar to most … Read more

P&G’s new commitment seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet

Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet through its new sustainability commitments. The platform, “Healthy Smiles. Healthy Lives. Healthy Planet.”, guides its oral care brands, including Oral-B and Crest, to help unlock the lifechanging power of healthy oral care habits for all.

The World Health Organisation estimates oral diseases affect 3.58 billion people, with cavities being the most prevalent issue. Both Oral-B and Crest are working to educate and enable 2 billion people to adopt healthy oral care habits by 2030, reducing their environmental footprint and enabling responsible consumption along the way.

“We are on a mission to help more people around the world understand the connection of their oral care routine to … Read more

I recently caught up with my friend Nathalie Mainland, senior vice president and general manager of Education Cloud at Salesforce.org, on four trends driving key implications in the education industry this year.

Nathalie is one of the most thoughtful and knowledgeable ed tech leaders in the industry who seamlessly blends strong business instincts with pragmatic sensibilities. Through her work at Salesforce.org and her personal experience having a daughter in college, she’s seen firsthand the shift to today’s learn-from-anywhere environment. Plus, she’s smart, tough, and knows how to make me laugh, so of course, she’s my #1 go-to when I want to get a pulse on education through the lens of digital transformation.

Today, everyone is talking about the “student experience.” It’s certainly top of mind for me as I homeschool my kids in 2nd, 5th, and 7th grade. I’ve also been spending more time reflecting on my own experience during … Read more