Eli Manning and Victor Cruz will take to the field together once more to give fans the play-by-play of four winning recipes that pair perfectly with a Stella Artois

As an official sponsor of the NFL, Anheuser-Busch‘s alcohol brand, Stella Artois is reuniting former New York Giants quarterback, Eli Manning, and former New York Giants wide receiver, Victor Cruz, to help fans dominate their Super Bowl LV home-gate with Stella Stadium Bites. The dynamic duo will take to the field at MetLife Stadium together once more to give fans the play-by-play of four winning recipes.

“Whilst it may seem like a Super Bowl unlike any other, we want to inspire football fans to still savour the scrumptious tradition of coming together, in the safest way possible, over an exciting game, a meal and Stella Artois,” said Lara Krug, VP of Marketing, Stella Artois. “Stella Stadium Bites makes game … Read more

The Rolls Royce (LSE:RR) share price plummeted further in 2020. Much has been written about the FTSE 100 aero-engine and luxury car manufacturer and its investment viability for the future.

Rolls-Royce share price woes

The Covid-19 pandemic and economic downturn deepened Rolls-Royce’s woes. With restrictions on travel, the aviation industry has plunged into ruin, in turn affecting the aero-engine arm of RR’s business, which is its primary earner. RR has been struggling with increasing debt, and at the back end of 2020 announced a rights issue to generate cash flow. It also announced 1,400 jobs would be cut from its aerospace division. We are currently in a third lockdown and despite a vaccine being rolled out I am not confident of RR’s recovery prospects just yet. 

The Rolls-Royce share price fell more than 50% overall in 2020. At current levels, RR shares can be picked up for close to 100p … Read more

President Trump has left. A new administration is beginning. But if you’re a leader struggling with the backlash from the “candid conversations” you may have had about the January 6 riots at the U.S. Capitol and the events that led up to them, you may still be in the thick of things.

You’re not alone. 

“We have hit a nerve here,” says Michael Bush, CEO of Great Place To Work, and the author of a blog post about the riots called Don’t Call Yourself A For-All Leader if You Don’t Do These Things Today. In it, he offered good advice about how to discuss the riot with employees with an important framing: “To be honest, I’m still processing what I saw, but I’m certain of one thing: Now is not the time for leaders to be silent.” 

Evidently, people spoke right up.

His blog post saw record traffic, but … Read more

“Where do I go from here?”

It’s a question that too many new business owners find themselves asking in nearly every stage of their business. You put in weeks and months (maybe years) of work to lay the foundation of your business, working tirelessly to get it off the ground. You start to see some preliminary success, and you get this amazing feeling of accomplishment.

But then, when your business gets a little stagnant, you start to get unsettling feeling—a feeling of fear.

Your business started out great, but now what? It’s not growing as fast as you had hoped, and you want it to be doing so much better. Between the countless hours of brainstorming, the late nights, and the bottomless cups of coffee, you get that feeling of worry. Worry that you won’t be able to effectively put an end to the stagnation. Worry that your business won’t … Read more

A playbook is not only an indispensable tool for sports teams, but also for winning in the game of business.

In sports, a playbook outlines a team’s strategies, tactics and plays to deploy in different situations to help beat the opposition. It is an invaluable tool in propelling a team toward victory. Sports teams win championships with the flawless execution of great playbooks.

In business, as in sports, it pays to be prepared. While customer service and sales commonly rely on playbooks, they are not as prevalent in marketing. Having predetermined responses helps customer service and sales representatives respond consistently and quickly to frequently asked customer questions, objections and concerns.

Customer service playbooks, also known as scripts, predefine the service experience through a series of if/then statements. For example, if the customer is unhappy with their purchase for whatever reason, then offer a full refund, no questions … Read more